Viva Voce's Kevin and Anita Robinson are definitely my favorite music couple out of the whole bunch of 'em that are out there. (Suck it Handsome Furs! P.S. I love you too.) Viva Voce's music has always been in flux. At times their earlier albums sound kind of like shoegaze of the Ride variety mixed with shoegaze of the Boo Radleys variety, which is to say sometimes it's heavy on the dreamy pop but it's buried under the waves, and they even got pretty dance-y at times.
For 2006's Get Yr Blood Sucked Out they shifted a bit to what struck me as more of a 70's stoner rock sound, which I loved. By 2009's Rose City they sounded more like a full rock band than ever before (because they were) but the songs lost a lot of the really heavy shoegaze moments. Still, I loved it, maybe even more than any album before it.
Around this same time, their other band Blue Giant was starting to take off. It was obvious to me: Blue Giant was "Kevin's band", a clear extension and development of Kevin's influences over both Get Yr Blood Sucked Out and Rose City. Sure, it was more country than anything Viva Voce had ever done, but it felt right, and Blue Giant's debut album fits nicely right beside Viva Voce in my playlists.
For this album, they're back to basics. Said to be recorded in only four weeks by only by Kevin and Anita, The Future Will Destroy You is both a return to form and (what feels to me) a solid declaration that, yes, Viva Voce is "Anita's band". While they still sound more like a full rock band than their early albums, the shoegaze and psychedelia is back in a big way. Tellingly, Anita is the lead vocalist on every song, where past albums had at least one or two songs with Kevin singing, but this gets no complaints from me.
On this album it really just sounds like there's more of her in her voice. Maybe it's just time doing its work, but Anita's voice (and even Kevin's) have taken on such a hearty, earthy, breathy sound over the years that they're just a joy to listen to. On early albums it would have been easy to mistake Anita's voice for, say, Emily Haines' younger days, but now it's clear: this is the voice of Viva Voce, embodying what I like about their music: that aforementioned hearty, earthy feeling.
I don't want to get too much into hyperbole, but it is one of the joys of Viva Voce. When the Dandy Warhols' would dive into shoegaze and psychedelic songs there was always a hard edge to it no matter how mellow they got---it was probably because they were a drinking band, and Viva Voce, if they're not pot smokers, are just a we're just down to earth, cool people band. That comes across. I can feel it, thanks to the THC.
To be specific: this is a great Viva Voce album, and a great album in a year where I'm pretty sure I've been disappointed by pretty much everything that has come out so far. If you're already a fan of Viva Voce, like me, then I think it's impossible for you to not like it. It's a Viva Voc-ier Viva Voce. If you're new to Viva Voce, I hope you like shoegaze, psychedelia, and strong hooks, because this is music you should be listening to.
And on a related note...
My promotional copy of this album arrived unusually. Normally albums arrive as MP3s bundled up into a zip file, a free copy of the album---and this is definitely one of the perks of being a music blogger who doesn't make a fucking dime off his website because he's cool as hell and doesn't run advertisements and knows no one buys music anymore so the album art that links to Amazon MP3 is largely a waste of time (in 2 years I've made $.40).
This one, though, sent me to a portal run by EMI (I guess Viva Voce's label, Vangaurd, is distributed by EMI). I had to put in my name, email address, and check off on a user agreement that probably said I wasn't allowed to do something like write a blog post about the EMI portal I was signing up for. After this, I was taken to a screen with albums I was authorized to listen to, which was this one.
The album page informed me that if I was able to download the songs (which I wasn't, I think) that they were digitally watermarked so that they'd catch me if I leaked them. I thought: Well, this is nice. I don't mind being treated like a possible douchebag, because I understand so many people are, so it's not like I'm bitter about that. I don't even mind that I don't get my own personal free copy of the album in advance, because I understand that record labels want to prevent leaks. (If they gave me a free copy on release, that'd be nice, but really, no big deal.)
I could only stream the album from the website, and it didn't sound very good to me. I wasn't sure if it was maybe just the album sounding kind of lousy, or if the MP3s were encoded at 128kbps or less. Either way, I figured I'd go ahead and see if all these protection measures EMI had levied actually prevented the album from leaking.
So I totally did that by asking my friend to go and look on his favorite private music torrent site, and guess what? Viva Voce's "The Future Will Destroy You" was on there. He downloaded it, even though I sternly told him not to and we listened to it and compared it to the streaming version from EMI. Maybe it was just in my head, if I am proven wrong I wouldn't be entirely surprised, it could always have been a placebo effect of being annoyed by a streaming copy making it sound like worse than it was, but I'm pretty sure the leaked version was higher quality.
That's where my beef begins. You can treat me like a possible thief all you want, if you have a legitimate reason to do it. The fact is, though, the record labels like EMI are living in this delusional fantasy world where they think they have a fighting chance to prevent their music from leaking early. They don't. They haven't for years. They still insist on trying though, and when it inconveniences me and it's clear there's no reason to even try anymore, that's when it pisses me off. I can't even post the song I like the most (opener "Plastic Radio" maybe, or maybe "Black Mood Ring") because the only song I'm allowed to post is this one, which I don't think is the strongest track anyway.
There's absolutely no reason EMI shouldn't just be handing out MP3s to music bloggers, especially after the album actually leaks. It's not hard to see when an album leaks, you see tracks no one should be listening to pop up on Last.FM. At that point it's game over.
Nothing against Viva Voce, and nothing against their label's PR person, but everything against silly useless protection schemes that do nothing but inconvenience honest people like me who are just trying to promote a band's music pretty much out of the kindness of, and devotion in, our hearts.
Leakers gonna leak. Don't tread on me.